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Consumer trust in data privacy is beginning to wane

May 13, 2026

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.

The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.

From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"

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About Parks Associates

Consumer trust in data privacy is beginning to wane

Previously In The News

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

Report: Antenna Only Homes Increase to 15 Percent

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

The Simple Reason Why I Won't Buy Roku Inc.

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