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In The News

Consumer Interest Grows for Monthly AI Home Assistant Services

July 15, 2025

artificial intelligence

Investors Hangout

AI smart home assistant

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as safety, security, maintenance, and convenience.

As highlighted by Elizabeth Parks, President and CMO of Parks Associates, these features significantly improve the core values of smart homes and allow AI to elevate them further.

Parks Associates' report delves into how consumers perceive AI and their readiness to pay for these kinds of services. The data suggests that those who already own security systems greatly appreciate the benefits delivered by AI technology, with 81% finding at least one AI-powered benefit exceptionally valuable.

According to Parks, understanding the complexities of consumer needs is crucial for service providers in the smart home sector. Companies that offer tailored, intelligent services can meet the diverse preferences of their customer base effectively.

From the article, "Consumer Interest Grows for Monthly AI Home Assistant Services" by Caleb Price

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The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...

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