Providing market intelligence for more than 35 years

In The News

Consumer frustration just one factor leading to video content piracy

Younger consumers are more likely to access OTT video services through an account paid by someone living outside the home, commonly adult children using their parents' account information after moving out of the house. Younger consumers also have a higher tendency to watch video online than their older counterparts, partially contributing to their tendency to swap credentials. Motivation to pay for legitimate services appears low, with one particular respondent in a Parks Associates study of college students admitting a preference to forego service completely if sharing a friend or family member's service was no longer an option.

From the article "Consumer frustration just one factor leading to video content piracy" by Glenn Hower.

Previously In The News

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...