Providing market intelligence for more than 35 years

In The News

Consumer Electronics Association releases privacy guidelines for wellness device data

Providing consumers with clear, straightforward information on security is especially important as many remain wary about the privacy of their health information.

That wariness regarding connected technology could stall innovation and stifle use and adoption if it is not addressed by vendors, Parks Associates' director of health and mobile product, told FierceMobileHealthcare in August.

From the article "Consumer Electronics Association releases privacy guidelines for wellness device data" by Katie Dvorak.

Previously In The News

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...

DirecTV Wants To Be The Next Online Substitute For Cable

And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...

Mobile Payments And IoT Trends For Smartwatches

Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights i...

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...