Providing market intelligence for more than 35 years

In The News

Consumer Demand For Smart Home Safety Alerts Increasing

"Smart home services will become a mandatory part of home insurance in the future," said Barbara Kraus, Director of Research, Parks Associates. "Insurance companies in Europe and North America have expressed growing interest in the ability of smart home products and services to limit risk and offset property damage and loss. As documentation that validates this potential savings develops a baseline of confidence, insurance companies will be motivated to subsidize the cost of smart home solutions." 

From the article "Consumer Demand For Smart Home Safety Alerts Increasing" by www.hometoys.com

Previously In The News

Amazon to Open New Front in Streaming Wars

It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-f...

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...