In The News

Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

'All On' In Las Vegas: Kicking Off 2024 at CES

New Research Shows Consumer Demand for High-speed Internet and Value-added Services

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

Parks: Video Streaming Providers Battle 50% Churn

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