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Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows

OTA-TV Climbing In U.S. Broadband Homes

Voice Recognition Technology Hears Whispers Of M&A

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