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Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

One-Third of U.S. Broadband Households Have Multiple OTT Subs

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