In The News

Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Sling TV: How Many Subscribers Does It Have?

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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