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Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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Consumer Awareness Of VR Technology Is Low

Previously In The News

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

No. 1 reason we buy smart devices? They promise convenience

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

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