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Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

Report: Broadband Users Will Drive Solar In 2017

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

The Best Wearable Fitness Tech We Saw At CES 2017

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