In The News

Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

Apple Looks To Expand Healthcare Presence

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

It's Really Hard to Make Money With Virtual Reality Games

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

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