Providing Market Intelligence for 40 Years

In The News

Connections Europe 2016 Report: What’s Holding Back IoT Adoption?

The Europe market was identified as “different and complex” compared to the US, in which adoption and use cases differs greatly – as noted by Amit Kroll from Assa Abloy on day one of the conference; “It varies from market to market in Europe – for example, in Scandinavia 80% of DIY, whereas elsewhere people get installer to deploy our products.” Statistics from Parks Associates show although ‘interactive smart home ownership’ remains below 20% of broadband households in the UK, Germany, France and Spain, the UK followed by Germany are leading the way in Western Europe. Interestingly, Germany is the country that places most trust in the custom installer to provide smart home systems.

From the article "Connections Europe 2016 Report: What’s Holding Back IoT Adoption?" by Charlotte Ashley.

Previously In The News

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purc...

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...