As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates.
Global OTT video service subscription revenue will top $19 billion in four years from about $9 billion last year, according to the study.
More than half (57%) of U.S. broadband households already subscribe to an OTT video service such as Netflix or Hulu Plus. And like most things IoT related, this is a global phenomenon. Here are broadband households that also subscribe to an OTT video service:
57% -- U.S.
57% -- U.K.
36% -- Canada
29% -- Spain
24% -- Germany
While connected thermostats, lightbulbs and (hopefully not) toasters join the Internet of Things, the TV still retains center stage.
But a connected TV is much more than a TV.
Frist of all, people grew up with it so that the learning curve is non-existent. Homes with children spend on average 90% more on OTT services and digital video than homes with no children, according to Parks Associates.
From the article "Connected TV Takes Center Stage in Internet of Things at Home" by Chuck Martin.
Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...
Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16. The...
The web rollout caps hardware refreshes like Echo Show 21 and Fire TV Omni QLED, addressing Parks Associates data showing 70% of U.S. smart speaker owners limit use to timers. From the article, "Al...
About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...
