Providing Market Intelligence for 40 Years

In The News

Connected fitness trackers to double by 2019

Global revenue of connected fitness trackers will rise from last year's more than $2 billion to $5.4 billion by 2019, according to a new study, "Digitally Fit: Products and Services for Connected Consumers," conducted by research firm Parks Associates.

The top devices being switched on by consumers are digital pedometers featuring wireless connectivity. The most popular connected fitness equipment used by providers in the healthcare and exercise industry are tools featuring built-in app support, notes the study.

The growth illustrates increasing consumer demand for mHealth devices for tracking and monitoring everything from steps walked and miles run to vital signs such as heart rate and respiration. That means device makers need to be cognizant of various users' needs and wants, Harry Wang, director of health and mobile product research at Parks Associates, in says in an announcement.

From the article "Connected fitness trackers to double by 2019" by Judy Mottl.

Previously In The News

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....