Providing market intelligence for more than 35 years

In The News

Connected Cars Open Doors And IoT Devices

Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors.

Parks Associates reports companies with assets in both ecosystems, such as mobile network operators and insurance companies, stand to benefit the most from the convergence and will push the markets closer together. Currently the smartphone is the connected device most closely associated with the connected car — 61% of car owners would prefer to bundle vehicle data with smartphone data under one billing plan.

From the article "Connected Cars Open Doors And IoT Devices" by Gilbert Shar.

Previously In The News

Report: 40 Percent Of US Caregivers With Smartphones Use A Care-related App

Although 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with caregiving tasks, according to a report from Parks Associates....

Smart Watches And APIs: Expanding Opportunities

Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...