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Confused by all those streaming services? This app is here to help

May 18, 2021

Los Angeles Times

A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has passed 300 in the U.S., more than double the number in 2014, the consultancy said.

“They’re all trying to solve this issue, because consumers are just overwhelmed,” said Parks Associates research director Steve Nason. “They love that they have all this choice but that choice is killing them.”

With the combined cost of the major streaming services already rivaling the cable bundle, it’s unclear whether viewers will want to pay for yet another service to package a lot of content from the more minor players in the streaming wars. Parks Associates’ Nason said consumers may be happy with finding content on the various apps without help from a third party.

From the article "Confused by all those streaming services? This app is here to help" by Ryan Faughnder.

Previously In The News

Disney+ Still Lacks an Amazon Fire TV App a Week Away from Launch

But with Fire TV and Roku somewhat bilaterally controlling 70% of the U.S. OTT player market, according to a Parks Associates report released in July, omission on the latter would seem counterintuitiv...

Roku Powers Ahead

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

Google Makes First Major Chromecast Update Since 2015

It’s perhaps the most affordable living room OTT solution on the market. But as the Parks Associates graphic released in late May shows, Chromecast has been steadily losing market share to Roku, Amazo...

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