Providing market intelligence for more than 35 years

In The News

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or competitors to each other.

According to a 2016 US Census Bureau study for the Commerce Department, one in five households are now mobile only for broadband access, up from one in ten just two years earlier. The trend is increasingly clear; a new study from Parks Associates estimates another 10% of broadband households are likely to cancel their fixed-line service in the next year.

Thus, in the not-too-distant future, this dramatic change over the last three years will mean that there increasingly is just broadband, not a fixed or wireless broadband dichotomy.

From the arficle "Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality" by Seton Motley.

Previously In The News

With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition

And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...