Providing Market Intelligence for 40 Years

In The News

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates.

The research firm’s quarterly surveys of 8,000 U.S. internet households found that 46% of U.S. internet households regularly use FAST platforms to watch long-form video content.

“FAST services are no longer a secondary viewing option — they are a central part of the streaming landscape,” said Michael Goodman, director of entertainment research at Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”

A new study released Wednesday by Parks Associates identified Tubi, The Roku Channel and Pluto TV as the top three FAST services in the U.S. Research compiled through the company’s Streaming Video Tracker found that Tubi “significantly outpaced competitors and reinforced its dominant position in the rapidly expanding FAST ecosystem.”

Parks Associates noted that Tubi has achieved that position even though 95% of its programming is available on demand through its ad-supported video-on-demand model.

The report said the growth of FAST services reflects a broader industry shift as consumers increasingly seek free, ad-supported alternatives amid rising subscription costs and streaming fatigue.

Other FAST platforms showing audience growth include Samsung TV Plus and XUMO Play, according to Parks’ latest rankings.

Parks Associates said advertisers are increasingly following audiences into FAST environments, positioning the sector for continued expansion through 2026 and beyond.

From the Inside Radio article, "Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds."

Previously In The News

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...

Amazon kicks out streaming devices made by Apple and Google

It is also surprising since, for the last 18 months, Google has had an SDK that enables any developer, including Amazon, make their apps work on Chromecast. So to say that Amazon does not work on the...

Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

“You shoot a local soccer game with a camera or use your cell to shoot video and then play it on 4K TV,” he said, adding that taking photos in 4K and running them as a slideshow on TV is another prime...

The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive