In The News

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

December 18, 2025

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates.

From the Inside Radio article, "Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More."

Previously In The News

Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement

New market research from Parks Associates reveals Apple Watch owners are more engaged with their connected wearable devices than other brands. Three in 10 Apple Watch owners (31%) use voice commands t...

Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?

Eight percent of U.S. young adult Millennials (1.5 million) intend to purchase a VR headset this year, according to market research from Parks Associates released in September. That’s more than double...

Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Half of the people who try a virtual reality (VR) headset say they intend to buy a VR headset. But just 15 percent actually do, according to new market research from Parks Associates. Retailers and...

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

There are 30 percent more computing devices, as well as 45 percent more connected devices, on average in U.S. broadband households with Wi-Fi access as compared to those without it, according to new m...

‹
1
2
...
652
653
654
655
656
657
658
...
758
759
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Channel Analytics

Research Services

Event

Analyst Insights

Media

About Parks Associates

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

Previously In The News

Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement

Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?

Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store