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Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

December 18, 2025

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates.

From the Inside Radio article, "Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More."

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About Parks Associates

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

Previously In The News

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Study: Spanish-Speaking Subs More Likely To Pay For TV

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

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