About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates.
From the Inside Radio article, "Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More."
When it comes to predicting when the smart home will become a mainstream phenomenon, we’ve repeatedly missed the mark. Some of us have enjoyed the benefits—and dealt with the few headaches—of living i...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
