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Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

December 18, 2025

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates.

From the Inside Radio article, "Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More."

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About Parks Associates

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

Previously In The News

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Where’s the antenna support on streaming-TV boxes?

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