About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates.
From the Inside Radio article, "Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More."
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
