Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services.
Also interesting: Based on Parks’ survey of more than 8,000 adult U.S. consumers, streaming services have replaced pay TV packages as the top bundled enticement for telecom operators.
“Pay TV is no longer the top service bundled with home internet — streaming video add-ons have taken the top spot. Forty percent of broadband households now bundle a streaming video subscription with their home internet service, making it the clear anchor of the new home services bundle,” Parks said in its report.
From the article, "Comcast’s StreamSaver bundle ups price to $18 a month" by Daniel Frankel
Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm's OTT Video Market Tracker service notes that only 6% of U.S. broadband households...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...
In another telling study late last month, Parks Associates found that more than half of all US OTT households now subscribe to multiple OTT services, up from just 20% three years ago. Of these multi-O...
