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Comcast’s StreamSaver bundle ups price to $18 a month

Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services.

Also interesting: Based on Parks’ survey of more than 8,000 adult U.S. consumers, streaming services have replaced pay TV packages as the top bundled enticement for telecom operators.

“Pay TV is no longer the top service bundled with home internet — streaming video add-ons have taken the top spot. Forty percent of broadband households now bundle a streaming video subscription with their home internet service, making it the clear anchor of the new home services bundle,” Parks said in its report.

From the article, "Comcast’s StreamSaver bundle ups price to $18 a month" by Daniel Frankel

Previously In The News

Churn, Churn, Churn: Streamers Battle to Retain Subscribers

Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%. From the article, "Churn, Churn, C...

Amazon Prime Video “playing the long game” with NFL’s Thursday Night Football

Research by Parks Associates, published in January, revealed that 87 per cent of US households subscribe to at least one streaming service. Parks Associates also predicts annual sports streaming subsc...

Apple TV+’s Focus on Quality Programming Gave It the Most Popular Streaming Originals in the Second Quarter of 2023

Prime Video said in 2021 that it had over 200 million paying customers, and at the end of last year, market intelligence firm Parks Associates reported that it had the largest American subscriber base...

Legrand Launches Plug-In Level 2 Home EV Charger, Hardwired Model to Follow

In a separate article CE Pro wrote discussing current trends in home energy management, a representative of Parks Associates stated that this lack of infrastructure, compounded with the current work f...

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