Providing market intelligence for more than 35 years

In The News

Comcast Xfinity Home And Amazon Talk IoT Strategy At CONNECTIONS Conference

Parks Associates held their CONNECTIONS conference this week with sessions and keynotes that examined the innovations, business models, and trends around the connected (or smart) home market. Among the highlights: two first-day keynote sessions from Daniel Herscovici, Senior Vice President and GM at Comcast Xfinity Home and David Isbitski, Chief Evangelist for Alexa and Echo at Amazon.

“Today’s average U.S. broadband household owns over eight connected CE devices, an increase from less than seven in 2013,” Stuart Sikes, President of Parks Associates, said in a statement. “CONNECTIONS attendees gained enormous insight today from Amazon and Comcast about how companies are capturing market share by embracing the next phase of the connected home.”

From the article "Comcast Xfinity Home And Amazon Talk IoT Strategy At CONNECTIONS Conference" by Rob Stott.

Previously In The News

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

AT&T gooses $45 prepaid plan with cheaper iPhones

And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...