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Comcast says traditional TV viewing is up, but subscribers are down across the board

According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018.
The report found that from 2016 to 2018, the average American spent 10% less on their pay-TV service, dropping from a monthly rate of $84 to $76.

Networks such as Disney, NBC Universal (owned by Comcast) and WarnerMedia (owned by AT&T), are getting set to launch streaming services in hopes of finding these fleeing audiences. 

From the article "Comcast says traditional TV viewing is up, but subscribers are down across the board" by Andrew Blustein.

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

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Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

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Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

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