“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They need to prepare for that accordingly.”
“That puts [T-Mobile] at about the 10th largest internet service provider in the United States, basically coming out of nothing a year or so ago,” Hanich says.
“There are a lot of people that only had one choice of internet service provider, and regardless of their customer experience, that was what they had to get if they wanted internet,” says Parks Associates’ Hanich. “And now they have a choice.”
From the article, "Comcast and Charter face a grim new reality: actual competition " by Jared Newman.
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...
All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...
Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...