Providing market intelligence for more than 35 years

In The News

Comcast And Alarm.com Reportedly In Talks To Acquire Icontrol

Tom Kerber, director of research for Parks Associates, who emphasized that he had no knowledge of whether the deal will actually come to pass, spoke to SSN about the potential impact of the deal.

Kerber believes the time is right for Icontrol to either sell or do an IPO. “Their growth rate is maxing out internally. They’re at a hockey stick. This is the time for an exit,” he said.

From the article "Comcast And Alarm.com Reportedly In Talks To Acquire Icontrol" by Martha Entwistle.
 

Previously In The News

Comcast Rolls Out Its Own Connected-Home Products

Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...

Password Sharing Not the Biggest Problem for SVOD Services, Study Says

For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

Apple TV is losing badly to Roku and Amazon in the living room, survey finds

Apple TV is continuing to lose ground to Roku and Amazon in the living room, a survey by Parks Associates has found. The consumer research company sampled 10,000 US homes and based its results on thos...