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Comcast’s Peacock is now streaming on Roku devices after months of negotiations

Although the Peacock app was on Apple, Android, and Microsoft devices at launch, it wasn’t carried by Roku, which controlled 39% of the streaming device market as of last year, according to Parks Associates, a Texas market researcher. The big sticking point between Comcast and Roku was reportedly ad inventory. Roku typically takes 30% of available ad space from its partners.

Peacock is still missing on Amazon devices, which made up 30% of the streaming media player market as of last year, Parks Associates said. Talks between Comcast and Amazon are ongoing.

From the article "Comcast’s Peacock is now streaming on Roku devices after months of negotiations" by Christian Hetrick.

Previously In The News

Roku IPO: Shares jump 68% as investors bet the firm can fend off Amazon, Apple and Google

Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...

Roku IPO: Shares jump 68 percent as investors bet firm can fend off rivals

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Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

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