Providing Market Intelligence for 40 Years

In The News

Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)

Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming players. That spread is partly attributable to people using gaming consoles, Blu-ray players or other devices, but it also includes people who use streaming services on their portable devices but haven’t streamed content to their living room TVs yet. There’s tremendous room for growth as devices continue to get faster, smaller and cheaper. Also, nearly all of the major TV manufacturers are now selling internet-ready TVs that work streaming services even without the need for a TV-connected device.

From the article "Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)" by Scott Porch.

Previously In The News

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

Is Roku a Better Streaming Play Than Netflix?

Roku is still the streaming-device leader, controlling an estimated 39% share of the market, according to Parks Associates. Amazon.com's Fire TV is the current runner-up, with about 30%. Roku augment...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...