Providing market intelligence for more than 35 years

In The News

Coldwell Banker Introduces First-Ever Smart-Home Staging Kit

This survey was conducted online by Parks Associates on behalf of the Coldwell Banker brand within the United States between June 6-9, 2016 through a third party via its omnibus product. The survey was conducted among 1,250 adults (ages 18 and over) among whom 801 own at least one smart home product. For the purposes of the survey, “smart home technology/products” were defined as products or tools that aid in controlling a home’s functions such as lighting, temperature, security, safety, and entertainment, either remotely by a phone, tablet, computer or with a separate automatic system within the home itself. Survey sample was demographically targeted to be representative of the U.S. general population.

From the article "Coldwell Banker Introduces First-Ever Smart-Home Staging Kit" by Athena Snow.

Previously In The News

5 Future Jobs You've Never Heard of But That Your Kids Will Flock to

In 2018 a jaw-dropping 48 percent of U.S. consumers polled by Parks Associates said they planned to buy at least one smart home device; that number constituted an even more astounding 66 percent rise...

AI and machine learning could goose home security and monitoring sector—report

Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end. According to rese...

Can Hollywood Survive Streaming?

This past decade is the one that altered the very definition of Hollywood. (Verb: to stream.) Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began str...

Who's Your Buddy? The Evolution of OTT Video Partnerships

Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...