Providing market intelligence for more than 35 years

In The News

CNET's Next Big Thing: Will our homes remain our headquarters?

To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, senior director at Parks Associates, Paul Lee, global head of Research, Tech, Media and Telecoms at Deloitte UK, and Megan Wollerton, senior editor, CNET Home. 

From the article "CNET's Next Big Thing: Will our homes remain our headquarters?" by Brian Cooley.

Previously In The News

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

Alexa, how’s the smart home revolution doing? As it turns out, just fine

More than a third of broadband-equipped households now own at least one remotely monitored internet-connected device, with smart speakers outpacing the next most popular categories — thermostats and n...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...