Providing Market Intelligence for 40 Years

In The News

Cloud Platforms and the Connected-Device Value Chain

Internet of Things cloud platforms offer device makers and companies the opportunity to greatly expand the value of products and services. These devices are reshaping the value chain by altering product design and development, manufacturing, marketing, supply chain management and service after the sale. They also generate new support activities, such as product data analytics and security.

From the article "Cloud Platforms and the Connected-Device Value Chain" by Brad Russell.

Previously In The News

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...