Internet of Things cloud platforms offer device makers and companies the opportunity to greatly expand the value of products and services. These devices are reshaping the value chain by altering product design and development, manufacturing, marketing, supply chain management and service after the sale. They also generate new support activities, such as product data analytics and security.
From the article "Cloud Platforms and the Connected-Device Value Chain" by Brad Russell.
A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...
Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....
A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...
Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...
