In The News

Churn On Subscription OTT Services In The U.S. Is Down Slightly, Year-On-Year

January 31, 2017

19% of U.S. broadband households have cancelled an OTT service in the past 12 months, compared to 20% during 2015. The figures are from Parks Associates, the research and forecasting firm. OTT services have been stable for the past year, with top services Netflix, Amazon, and Hulu all reducing their churn rates, the company says. The figures relate to paid-for services and not free trials. If you focus on households that still currently subscribe to an OTT video service, one-third have cancelled one or more services in the past year. “This shows there is quite a bit of experimentation occurring right now,” says Brett Sappington, Senior Director of Research at the company.

From the article "Churn On Subscription OTT Services In The U.S. Is Down Slightly, Year-On-Year" by John Moulding.

‹
1
2
...
214
215
216
217
218
219
220
...
780
781
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Churn On Subscription OTT Services In The U.S. Is Down Slightly, Year-On-Year

Previously In The News

ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

Pay TV Companies Are Losing Ground To OTA

Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu

Netflix Is King of Paid Streaming, Study Says

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us