Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%.
From the article, "Churn, Churn, Churn: Streamers Battle to Retain Subscribers" by Stephanie Prange and Erik Gruenwedel.
Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...
A short woman trips on the way to the podium of the first panel discussion at Connections 2018, produced by smart-home research firm Parks Associates. She snipes, "And I'm a morning person." You know...
Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
