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Churn, Churn, Churn: Streamers Battle to Retain Subscribers

July 24, 2023

Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%.

From the article, "Churn, Churn, Churn: Streamers Battle to Retain Subscribers" by Stephanie Prange and Erik Gruenwedel.

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Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

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SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

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Churn, Churn, Churn: Streamers Battle to Retain Subscribers

Previously In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Euro SVOD Lags The US

SVODs Are Hot, But Subscribers Are Still Fickle

More Americans now pay for streaming video content than cable television, survey finds

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