Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%.
From the article, "Churn, Churn, Churn: Streamers Battle to Retain Subscribers" by Stephanie Prange and Erik Gruenwedel.
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...
