Providing Market Intelligence for 40 Years

In The News

Chromecast is the second most popular streaming device, study claims

According to recent data released by Parks Associates, Chromecast is the second most popular streaming device. Roku, according to the data, is the most popular streaming media device manufacturer with 34 percent of the market, while Apple TV currently is the fourth most popular streaming media device based on 2014 sales, down from third place in 2013.

Parks-Associates--2014-US-Streaming-Media-Device-Sales-by-Brand-V2Apple TV’s fall from third to fourth in 2014 is largely due to the introduction of Amazon’s Fire TV and Fire TV Stick, which now hold the third place spot. Although, rumors of a refreshed Apple TV likely dampened sales somewhat too. Overall, Amazon, Apple, Roku, and Google together accounted for 86 percent of all streaming media device sales. In terms of usage, however, 20 percent of U.S. households are said to own and regularly use a streaming media device.

Roku’s offerings, of course, are the most used with 37 percent of households regularly using a Roku box. Google’s Chromecast is used regularly by 19 percent of households, while 17 percent consistently use an Apple TV. Amazon’s Fire TV and Fire TV Stick are used by 14 percent of households.

From the article "Chromecast is the second most popular streaming device, study claims" by Chance Miller.

Previously In The News

Did The Television Industry Learn From The Past?

It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Smarter: 9 Ways to Speed Up Google Chrome

Too many subscription services, however, can really add up in terms of monthly expenses. Fifty percent of American households have four or more streaming subscriptions, according to the market researc...

Everyone Is Sharing Passwords And Streaming Services Know It

While it doesn’t appear that streaming networks are going to crack down on sharing just yet, that could change if revenue from subscriptions decrease. In fact, industry analyst Parks Associates tel...