Providing Market Intelligence for 40 Years

In The News

China's Ongoing Economic Volatility Will Send Ripples Through U.S. Tech Sector

Harry Wang, director, Health & Mobile Product Research, at Parks Associates, added that “the slowdown is going affect their ability to sell products. The devaluation of the currency there makes Chinese products more competitive while making U.S. products pricier as imports.”

At the same time, the volatility in the stock market is affecting the Chinese consumer’s ability to purchase products from western companies. The Chinese middle class is a big market for American luxury brands, and it’s this group that’s most affected by the stock market fluctuations.

From the article "China's Ongoing Economic Volatility Will Send Ripples Through U.S. Tech Sector" by Tara Seals.

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...