Providing Market Intelligence for 40 Years

In The News

Charter launches TVE app for Roku

Roku leads devices ranging from Apple TV to Google Chromecast to Amazon Fire TV in infiltration into U.S. living rooms. According to Parks Associates, Roku accounted for 34 percent of OTT devices sold in the U.S. last year, compared to 23 percent for second-place finisher Chromecast. 

From the article "Charter launches TVE app for Roku" by Daniel Frankel.

Previously In The News

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".