Providing Market Intelligence for 40 Years

In The News

Changing The Channel On Instant Video Serivces

"Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or within a few months. Popular shows or events, such as HBO's 'Game of Thrones' or WWE Network's 'Wrestlemania,' can be beneficial in terms of attracting users. However, there is a risk that consumers will unsubscribe once they've watched these popular items," Brett Sappington, Senior Director of Research, Parks Associates, said.

There are currently 101 OTT video services in the US but Parks Associates notes that only 5% of homes subscribe to a service other than Netflix, Amazon Prime or Hulu.

From the article "Changing The Channel On Instant Video Serivces" by www.yahoo.com

Previously In The News

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive