Providing Market Intelligence for 40 Years

In The News

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of the mobile service as "very important" to their decision. Within the survey that ranked WiFi a more appealing prospect than a loyalty rewards program or the chance of an early handset upgrade, and equally attractive as the ability to retain unused data.

From the article "Challenges For Developers In The Internet Of Things Era" by David Fraser.

Previously In The News

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Here's The Top Ten Most Popular Streaming Services This Year

Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...