Providing market intelligence for more than 35 years

In The News

CES Spotlight – Drones, Robots, And Smarter Tech Across The Board

Despite the massive demand for a ticket to the world’s largest tech industry trade show, many believe that the quality of the technology presented this year has surpassed that of previous years in its innovation. While bigger tech firms continue to unveil thinner televisions, sharper cameras, and smart refrigerators, smaller companies and startups have burst onto the scene with this year’s biggest new trend – putting sensors in just about everything.

According to an analyst for Parks Associates and 20-year CES attendee, “I think disruption across industries in tech has allowed smaller companies to play significant roles in the evolution of the industry.”

From the article "CES Spotlight – Drones, Robots, And Smarter Tech Across The Board" by SAM CATHERMAN.

Previously In The News

Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?

New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. New data released by Parks Associates shows that Netflix and Prime Video...

Parks: Netflix, Prime Video Have the Longest-Running Subscribers at More Than Four Years

Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with...

The Smart Money: Residential Trends and Consumer Insights

Parks Associates's latest research shows 31% of U.S. households have a home security system and about 10% of all U.S. households have DIY-installed systems. These statistics, based on research conduc...

Netflix, Prime Video have most-loyal subscribers, study reveals

Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...