Providing market intelligence for more than 35 years

In The News

CES Spotlight – Drones, Robots, And Smarter Tech Across The Board

Despite the massive demand for a ticket to the world’s largest tech industry trade show, many believe that the quality of the technology presented this year has surpassed that of previous years in its innovation. While bigger tech firms continue to unveil thinner televisions, sharper cameras, and smart refrigerators, smaller companies and startups have burst onto the scene with this year’s biggest new trend – putting sensors in just about everything.

According to an analyst for Parks Associates and 20-year CES attendee, “I think disruption across industries in tech has allowed smaller companies to play significant roles in the evolution of the industry.”

From the article "CES Spotlight – Drones, Robots, And Smarter Tech Across The Board" by SAM CATHERMAN.

Previously In The News

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

Smart Watches And APIs: Expanding Opportunities

Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...