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CE Consumers Show Stronger Than Expected Brand Loyalty

August 25, 2016

“Building brand mindshare early is critical so that consumers associate your brand with a category of products,” said Barbara Kraus, director of research, Parks Associates. “Consumers generally begin the purchase process with preconceived notions that have an enormous impact on the final purchase decision. CE manufacturers need to establish their brand early with an emerging product category so that consumers equate a product with that brand when they plan to make a purchase.”

From the article "CE Consumers Show Stronger Than Expected Brand Loyalty" by www.twice.com

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CE Consumers Show Stronger Than Expected Brand Loyalty

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

Most Consumer Electronics Buyers Consider Only One Brand

4 Key Business and Lifestyle Trends Transforming Customer Demand

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