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Car Owners Want Connected Car Support For Maps Emergencies Calls More

Parks Associates research shows 44% of car owners in U.S. broadband households have some kind of advanced connected car feature and 61% of car owners prefer to bundle vehicle data consumption with smartphone data consumption. 

From the article "Car Owners Want Connected Car Support For Maps Emergencies Calls More" by Gilbert Shar. 

Previously In The News

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

Prediction: Ads Could Make Disney and Netflix Investors a Ton of Money

Fresh data from Parks Associates, however, suggests ad-supported streaming platforms are more palatable -- and probably going to be more profitable -- than most people might think. As it turns out, a...

OTT Subscription Churn Rate Steady at 18%: Parks

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates. OTT video subscript...

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