In The News

Car Owners Want Connected Car Support For Maps Emergencies Calls More

January 03, 2016

Parks Associates research shows 44% of car owners in U.S. broadband households have some kind of advanced connected car feature and 61% of car owners prefer to bundle vehicle data consumption with smartphone data consumption.

From the article "Car Owners Want Connected Car Support For Maps Emergencies Calls More" by Gilbert Shar.

Previously In The News

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

There was a lot to like about the originals on Go90, and my sense from using the service was that the programming wasn’t the problem. Peter Berg’s docuseries QB1 about elite high school quarterbacks i...

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...

Artificial Intelligence + Algorithms = Assumptions!

The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...

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About Parks Associates

Car Owners Want Connected Car Support For Maps Emergencies Calls More

Previously In The News

For Home Buyers, Move-In Ready Now Means More Technology

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

Artificial Intelligence + Algorithms = Assumptions!

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